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Product Director – Marketing

Full-time - REF20703I

Job description

As a Product Director (Marketing) at Ubi MTL, you will define the game’s positioning and articulate it for the communications & marketing plan and communication strategy.

What you'll do

Carry out strategic analyses and influence game content

  • Determine benchmarks, key success factors and market threats;
  • Define, qualify and quantify the project’s target audience;
  • Ensure that the game content and overall brand vision are coherent;
  • Determine strong trends in the entertainment industry;
  • Provide ideas and consumer feedback on the game’s themes, universe, characters, artistic direction, etc.;
  • Provide direction on the legal aspects, product placement, added production values (voice, music, etc.) and age-rating criteria;

Define the marketing position and artistic direction

  • Draft the positioning based on strategic analyses and the creative vision set out for the game;
  • Organize marketing research efforts to confirm or adapt the positioning;
  • Involve US and EMEA marketing teams whenever required;
  • In collaboration with marketing artists, create the artistic direction for marketing;

Define the communication strategy

  • Ensure that the positioning is accurately articulated in the marketing assets;
  • With the support of the Product Manager, oversee the development of certain key marketing deliverables;
  • Recommend a presence that is adapted to international events;
  • Work in collaboration with operational marketing to ensure that the group’s work is in line with the strategy that was set out;

Oversee the internal and external presentations for the game

  • Ensure the quality of internal presentations (framework, first prez to biz);
  • Identify and coach the best spokespeople for presentations;

Actively support the brand director

  • Contribute to the development of the brand’s DNA and blueprint by taking part in activities including:
    • Market analyses;
    • Competition monitoring (determine and assess differences);
    • Competition and game forum monitoring;
    • Strategic monitoring of the entertainment industry;
  • Articulate the positioning into a communication strategy, communication themes, artistic direction for marketing, deliverables plans and initial deliverables production;

Manage the team

  • Oversee the marketing budget for the project;
  • Supervise and coach product managers:
    • Briefs and assets creation;
    • Events organization;
    • Relationships with operational marketing and PR teams;
    • Communication of benchmarks and best practices;
    • Involvement in the development of communication and positioning tactics;
  • Approve communication themes, the deliverables plan, deliverables and expenses;
  • Suggest adapted development plans for team members;
  • Carry out all other related tasks.


What you bring to the team

  • 7-10 years of experience in marketing and game production in the industry or any other experience deemed relevant
  • Leadership and people management skills
  • Results-oriented and customer-focused
  • Bilingualism (French and English)
  • In-depth knowledge of the market and the video game industry
  • Good collaboration skills + excellent communication, presentation and interpersonal skills
  • Flexibility to adapt to whatever the production brings: you can change any part of your plans according to the situation

What to send us

  • Your CV highlighting your background and skills

Additional informations

About us

Creating the unknown since 1997. At Ubisoft Montreal, we’re united by a common goal: to enrich players’ lives with original and memorable gaming experiences. We develop iconic franchises that engage millions around the world, like Assassin’s Creed, Far Cry, For Honor, Rainbow Six, Watch Dogs – and, well, we can’t disclose all our secrets just yet.

Our biggest strength is – and always will be – our people: the immensely talented team members surrounding, supporting, and producing the high-quality games that have made our studio what it is today.

When you join Ubi MTL, you’ll discover a workplace that sparks inspiration and connection: an environment with a variety of voices, identities, backgrounds, experiences, and perspectives. We offer a collaborative space that provides career advancement, a host of learning opportunities, and meaningful benefits centred on well-being. Here, our shared desire to dream big, take risks, and constantly improve contributes to the innovation and boundary-pushing that ultimately leads to our collective success.