Ubisoft Codex supports the Montreal Museum of Fine Arts in furthering accessibility to the arts

Pique the interest of Montréal’s young generation for the arts and stimulate their creative minds thanks to technology. This is the What a History! experience, an interactive application for digital tablets launched today by the Montréal Museum of Fine Arts (MMFA), with the support of Ubisoft Montréal.

Designed for high school students, this new learning tool uses technology to give students a tour of the Quebec and Canadian art collection in the MMFA’s Claire and Marc Bourgie Pavilion.

“Supporting the development of the What a History! application was natural for Ubisoft since it embodies two key components of our Ubisoft Codex programme: the contribution of technology to education and awakening, and fostering the creative spirit for generations to come. With this technological tool, we believe that the MMFA has found the best possible solution to increase its accessibility and appeal for the younger generation and to keep them involved well after their visit”, said Yannis Mallat, President and CEO of Ubisoft Montreal, Quebec City, Saguenay, Toronto.

With this new interactive and autonomous kind of school visit, the MMFA expects to respond to a growing demand from the teaching staff and to increase its capability to host school groups, from 60,000 to 100,000 pupils a year by 2020. This new addition helps the MMFA to further digitalize its resources, which started with the launch of the online teaching platform EducArt.ca last September, in order to make its art collection available to the widest possible audience.

Ubisoft Montréal also wishes this partnership will benefit Montréal families, giving them access to the Museum collections on the occasion of both our 20th anniversary and the city’s 375th anniversary. Thanks to our contribution, this year, the MMFA will distribute 15,000 passes as part of its Coup de pouce aux familles programme. With this, 60,000 parents and children from underprivileged neighbourhoods will discover the many benefits of art: self-discovery, openness to the world and the development of creativity.

With the MMFA, Ubisoft Codex now has 20 partners in education and 17 initiatives that encourage students at all levels to stay in school.

Photo credit: Mikaël Theimer

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