PlayFitt and the Gamification of our Back-in-Shape Program

With Ubisoft Entrepreneurs, Ubisoft aims to help local entrepreneurs by sharing its extensive network, internal expertise, appeal, and brand awareness. In this series of articles, we introduce you to talented entrepreneurs with whom we have developed a winning collaboration.

A few years ago, thanks to the Montreal Foundation inc., the Montreal studio was put in touch with PlayFitt. If one of your resolutions this year is to get back in shape, their app is perfect for you (and will keep an eye on you: no cheating)!


Jonathan Guillemette and John Morris founded Intellisports in the hopes of motivating their users to adopt healthier and more active lifestyles by making traditional physical exercise as engaging and motivating as our favorite video games. Drawing on their respective experience in physics/computing and in managing and financing innovative projects, they co-created the PlayFitt app, using patented smartphone motion recognition technology. They then set goals for progression through a fun and social platform. The app already has a large user base that is determined to get back into shape.

John and Jonathan took the first step by approaching the Montreal studio to have its employees test the prototype of the app and provide their comments and suggestions. For them, access to such a database was a golden opportunity that would allow them to evaluate the operation and optimization of their prototype much more easily.

Familiar with the gamification process due to his expertise in AAA game design, Mathieu Ferland, senior producer at Ubisoft, and now head of the Beyond Gaming initiative at the Montreal studio, developed the relationship with PlayFitt and forged ties between the entrepreneurs and a few Ubisoft specialists in simulated economics, user experience, and visual design. Access to this cutting-edge expertise gave them a great helping hand right up until the launch of PlayFitt.

The app has been a success to date, with nearly 50% of users opening the application 5 or more days a week, and this at a rate of 4 times a day. Jonathan and John, along with their entire team, are now preparing for its second round of financing. They are pumped up to revolutionize the way we approach physical training!

So no excuses for getting back into shape at the beginning of the year. You can download the app on the App Store.

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Stay tuned for upcoming content highlighting our fruitful collaborations with local technology companies!