On Monday Oct. 23, The Entertainment Software Association of Canada hosted Beyond Entertainment: How Video Games are Driving Innovation, a conference presented by Ubisoft and EA.
The event, the first of its genre, was intended for both policy makers and the greater public and aimed to position the video game industry as an innovation leader by demonstrating how video game technologies revolutionized fields like healthcare, artificial intelligence, virtual reality and graphic design.
Many Ubisoft experts were speakers at the event:
Yves Jacquier, Executive Director – Studio Production Services, explained the close connection between games and AI through projects developed at La Forge.
Mathieu Ferland, Senior Producer, presented Dig Rush, a therapeutic game to help correct amblyopia that was developed by Ubisoft Montréal in collaboration with researchers from McGill University and Amblyotech.
Also speaking was Déborah Papiernik, Senior Vice-President – Strategic Alliances, based at Ubisoft Montreuil, who talked about the partnership between Ubisoft and Renault to develop VR experiences in the Renault Symbioz autonomous vehicle demonstrator.
Numerous other examples of innovation from the video game world were presented at the conference:
- Jintronix (Montreal) : Development of fun virtual rehabilitation programs for patients struggling with multiple sclerosis or patients who had a stroke.
- Digital Dimensions (Montreal) : The use of Unreal engine to produce a TV series (linear content).
- Silverback Games (Nova Scotia): Partnership with Pelesys for the development of immersive training sessions in aeronautics.
- Finger Food Studios (British Colombia): Partnership with Paccar to revolutionize the process of truck conception.
M. Navdeep Bains, Minister of Innovation, Science and Economic Development also took part in the event and discussed innovation with the attendees.
All in all, a very interesting innovation day that will most definitely lead to more and more amazing breakthrough technologies!